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Information
Run of Site (ROS)
Advertisers wanting to reach all 37,000 unique visitors will be interested in Run of Site (ROS) advertising. The customer can buy a set number of impressions and, under an ROS plan, the advertisement will be featured throughout the website at random locations and random times. This plan gives the advertiser maximum exposure.
Targeted
By targeting the advertisement, the client decides where, when and how often the advertisement is visible to TheInterMountain.com readers. As an example, a sports bar can buy 1,000 impressions and use them only on Fridays between 9 a.m. and 5 p.m. and only on the sports page to advertise that they have the NFL Channel and specials on game night.
This system allows advertisers to control costs and increase their potential for reaching the right audience. |
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Run of Network Rates
Run of Network Rates - All 40 daily newspaper sites - Minimum commitment 2,000,000 impressions
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ros |
targeted |
ros |
targeted |
ros |
targeted |
ros |
targeted |
| Top |
leaderboard(a)
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$9
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10
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7
|
9
|
6
|
8
|
5
|
7 |
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leaderboard expanding |
11 |
11 |
8 |
10 |
7 |
9 |
6 |
8 |
| |
leaderboard auto-exp |
13 |
12 |
9 |
11 |
8 |
10 |
7 |
9 |
| Right |
button 1(a)
|
4
|
8 |
5
|
7
|
4
|
6 |
3 |
5 |
| |
button 2(a) |
4 |
8 |
5 |
7 |
4 |
6 |
3 |
5 |
| |
skyscraper(a) |
9 |
10 |
7 |
9 |
6 |
8 |
5 |
7 |
| |
text ads(b) |
4 |
6 |
3 |
5 |
2 |
3 |
2 |
3 |
| Center |
middle banner(b)
|
6
|
8
|
5
|
7
|
5
|
7
|
4
|
6 |
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rectangle(b) |
10 |
9 |
6 |
8 |
6 |
8 |
5 |
7 |
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lower banner(b) |
5 |
7 |
4 |
6 |
3 |
5 |
2 |
4 |
Custom Packages
Customer can pick the papers that they want as long as they meet the impression total. Customers can move up a level if they pick from one of the following geographic groups. Must run on all papers.
Ohio - Pennsylvania - New York - West Virginia - Michigan - Iowa
*Must agree to a minimum of 120,000 impressions to qualify for open rate, otherwise, use individual newspaper rates.
Online newspaper advertising is available through the Ogden Newspapers, Inc. in Florida, Hawaii, Indiana, Iowa, Kansas, Michigan, Minnesota, North Dakota, New York, Ohio, Pennsylvania and West Virginia.
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